For quite some time I have been thinking that for small town museums to thrive and maybe even survive, they need to evolve into true community centres. Visitor statistics at museums reveal that 85% of visitors go to museums because of events and they return because of events. So what does that tell me? If we want more people at the museum, we need to plan more events. Focus time and money on events that people want to attend.
Now to put thinking into action. The hard part.
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